Best Practices for Picking a Property URL
Learn how to choose the right domain for your new property that's clear, SEO-friendly, and aligned with your brand identity.
1. Use the Property Brand Name Clearly
- Keep it consistent with the branding
- Example: www.brandname.com
💡 Pro Tip: If your ideal branded domain is already taken, add a city or relevant keyword to create a distinct, still-relevant domain.
- If brandname.com is unavailable, try:
- www.BrandNameDallas.com
www.BrandNameApartmentsChicago.com
- www.BrandNameDallas.com
2. Add a Location or Descriptive Keyword (City, Neighborhood, or “Apartments”/“Living”)
Incorporating a city, neighborhood, or a descriptive keyword like "apartments" or "living" helps clarify the site's purpose, supports SEO, and boosts discoverability in local and intent-based searches.
Examples:
- www.ABCinDallas.com
- www.XYZAtlantaApartments.com
www.ElevateLivingChicago.com - www.123UrbanLiving.com
- www.BestTowerApartments.com
3. Avoid Overly Long or Complex URLs
- Stick to 2–3 words max when possible with a character count under 60-70 characters.
- Use hyphens only if absolutely necessary (best-example.com is okay but not ideal).
4. Check Domain Availability & Social Consistency
- Make sure the .com is available (preferred).
- Check that the same name is available on platforms like Instagram or Facebook (if social media branding matters).
5. Avoid Numbers or Special Characters (Unless Branded)
- Unless it’s a branded part of the name (like ABC123 Apartments), avoid including numbers.
- Avoid underscores or other characters that make it harder to remember.
🔍 Examples Based on Common Scenarios:
Branded Name + City:
- www.TheExampleDallas.com
- www.TheExampleDaphne.com
Generic Name + “Apartments” or “Living”:
- www.ExampleLiving.com
- www.ExampleApartments.com
Unique Name (Brand-Forward):
- www.LiveAtTheExamples.com
- www.ExperienceTheExample.com