How Do I Stay Fair House Compliant Across My Websites, Ads, and Social Media?
Fair House compliance requires consistent attention across every channel where your properties are marketed.
Staying compliant isn’t a one-time task; it’s an ongoing practice across every piece of marketing content created. Repli builds Fair Housing compliance into every campaign we manage on your behalf.
Here are some guidelines to consider when independently creating and approving any marketing content:
Social Media
- Organic post settings can inadvertently exclude protected classes; review audience settings carefully
- Monitor and moderate user comments on your posts regularly; these can also create liability
Email Marketing
- Segment your email list by behavior and preference, not by protected class characteristics
- Review subject lines and body copy for any language that could be considered discriminatory
Photography & Video
- Property photos and videos should represent your community inclusively
- Avoid consistently featuring only certain demographics in lifestyle imagery
If you have questions about a specific piece of content or campaign, reach out to your Repli team.