Use Your MultiHub Data Outside the Platform: AI Apps and API Access
This guide covers the two ways to get your properties’ marketing data out of MultiHub: asking an AI app, or pulling it into your own tools with the Reporting API.
Two ways to access your data
| Best for | Setup | |
|---|---|---|
| Connect an AI app | Quick answers in plain English | Sign in with MultiHub. No token needed. |
| Direct API access | BI dashboards, spreadsheets, data warehouses | Generate an API token and connect your tool |
Option 1: Connect an AI app (recommended for most teams)
Connect Claude or another AI app to MultiHub, then ask questions like “What was our Google Ads spend last month across all properties?”
To connect, add https://mcp.multihub.io as a custom connector in Claude, sign in with your MultiHub login, and approve. You can ask about website traffic, SEO, Google Ads, Facebook Ads, Google Business Profile, reputation, site speed, occupancy, and property and company details.
For the full steps, see 📖 Connect an AI App to Your Reporting Data.
Option 2: Direct API access
The MultiHub Reporting API lets you pull your properties’ marketing performance data into the tools your team already uses, such as a BI dashboard, a spreadsheet or a data warehouse. This option usually needs an analyst or developer to set up.
1. Generate your API token
Generate a token from your profile in MultiHub. See How to Generate and Manage Your MultiHub API Token.
2. Authenticate your requests
Use your API token to authenticate calls to the Reporting API.
3. Explore available datasets
Use the API playground at https://api.multihub.io/playground to try queries and see what’s available. The Docs panel explains each query, and the reporting_datasets query lists every dataset and metric.
4. Connect it to your tools
Point your BI tool, spreadsheet or data warehouse at the API using your token, and start pulling in the data you need.
💡 Things to know
- Read-only. Both options let you pull data out of MultiHub. Neither can write or change data in your account.
- Tokens are per-user. Each token is tied to your own MultiHub login. Each team member who needs direct API access should generate their own, and you should never share one.
- You’re not limited to Repli-built properties. You can connect data sources for any of your properties in MultiHub, such as GA4, Google Search Console, Google Business Profile and Google Ads, whether or not the property’s website runs on Repli. This lets you report on your full portfolio in one place.
- Choose an AI app that fits your data policies. An AI app you connect signs in to MultiHub as you and can read the data you have access to. Use an app your organization has approved for this kind of data.
Need help?
If you notice a data lag or a number that looks off, contact Repli support.