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      How to Create UTM Parameters?

      Learn how to create UTM tracking for different sources like TikTok, Apartments.com, Facebook, and Instagram using our UTM Builder.

      Create UTMs for your multifamily marketing campaigns with our easy to use UTM Builder designed for GA4. This article will guide you through creating UTM links for each source:

      ✨ TikTok

      1. Access the Repli Link: Repli's UTM builder is designed to help you build the UTM link. Once you open the link, you’ll see a series of fields that need to be filled out.

      2. Select the Traffic Source: In the first field, you'll choose the channel. Since this UTM link is for TikTok organic social traffic, select "Organic Social" as the traffic source.

      3. Enter the Landing Page URL: Enter the URL for the website that you're tracking. For this example, we used https://www.repli360.com/ as an example. Make sure the link you input is accurate.

      4. Name the Traffic Source: Label the traffic source. For TikTok, enter "tiktok" (in lowercase, no spaces). Avoid using periods or special characters in the name, as this can cause issues with the UTM link.

      5. Define the Traffic Medium: Set the traffic medium to "social". This ensures the UTM link correctly attributes the traffic source as social media.

      6. Optional Campaign Tracking: The last field is optional and can be used if you are tracking a specific campaign. If you're not running a campaign, you can leave this blank.

      7. Completing the UTM Link: Once all the fields are filled out, your UTM link is ready! Simply click the blue “Copy URL” button, and your UTM link is complete and ready to use.

      ✨ Apartments.com 

      1. Access the Repli Link: Repli's UTM builder is designed to help you build the UTM link. Once you open the link, you’ll see a series of fields that need to be filled out.

      2. Select the Traffic Source: In the first field, you'll choose the channel. Since this UTM link is for an organic Apartments.com listing, select "Referral" as the traffic source. This categorizes traffic that comes from external websites.

      3. Enter the Landing Page URL: Enter the URL for the Apartments.com listing that you're tracking. For this video, we’ll use apartments.com as an example. Make sure the link you input is accurate.

      4. Name the Traffic Source: Label the traffic source. For Apartments.com, enter "aptscom" (in lowercase, no spaces or periods). Avoid using periods or dots (e.g., “apartments.com”) in the name, as this may cause issues with the UTM link.

      5. Define the Traffic Medium: Set the traffic medium to "referral". This ensures the UTM link correctly attributes traffic from Apartments.com as referral traffic.

      6. Optional Campaign Tracking: The last field is optional and can be used if you are tracking a specific campaign. If you're not running a campaign, you can leave this blank.

      7. Completing the UTM Link: Once all the fields are filled out, your UTM link is ready! Simply click the blue “Copy URL” button, and your UTM link is complete and ready to use.

      ✨ Facebook

      1. Access the Repli Link: Repli's UTM builder is designed to help you build the UTM link. Once you open the link, you’ll see a series of fields that need to be filled out.

      2. Select the Traffic Source: In the first field, you'll choose the channel. Since this UTM link is for Facebook, select "Organic Social" as the traffic source.

      3. Enter the Landing Page URL: Enter the URL that you're tracking. Make sure the link is accurate and points to the desired landing page.

      4. Name the Traffic Source: Label the traffic source. For Facebook, enter "facebook" (lowercase, no spaces or special characters). Avoid using periods or dots in the name, as they may cause issues with the UTM link.

      5. Define the Traffic Medium: Set the traffic medium to "social". This ensures the UTM link correctly attributes Facebook traffic to social media traffic.

      6. Optional Campaign Tracking: The last field is optional and can be used if you are tracking a specific campaign. If you're not running a campaign, you can leave this blank.

      7. Completing the UTM Link: Once all the fields are filled out, your UTM link is ready! Simply click the blue “Copy URL” button, and your UTM link is complete and ready to use.

      ✨ Instagram

      1. Access the Repli Link: Repli's UTM builder is designed to help you build the UTM link. Once you open the link, you’ll see a series of fields that need to be filled out.

      2. Select the Traffic Source: In the first field, you'll choose the channel. Since this UTM link is for Instagram, select "Organic Social" as the traffic source.

      3. Enter the Landing Page URL: Enter the URL that you're tracking. Make sure this is the correct landing page URL.

      4. Name the Traffic Source: Label the traffic source. For Instagram, enter "instagram" (lowercase, no spaces or special characters). Avoid using periods or dots in the name, as they may cause issues with the UTM link.

      5. Define the Traffic Medium: Set the traffic medium to "social" or “social-media.” This ensures that the UTM link correctly attributes traffic from Instagram as social media traffic.

      6. Optional Campaign Tracking: The last field is optional and can be used if you are tracking a specific campaign. If you're not running a campaign, you can leave this blank.

      7. Completing the UTM Link: Once all the fields are filled out, your UTM link is ready! Simply click the blue “Copy URL” button, and your UTM link is complete and ready to use.