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How to Find Key Events and UTM Tracking in GA4?

This article covers how to review events and find UTM campaigns within GA4 to help you better understand your website traffic and performance.

✨ How to find Events in GA4?

At Repli, we set up event tracking for our apartment websites to ensure accurate conversion tracking. Here is a step-by-step guide on how to find events in GA4.

 

✨ How to find UTM campaigns in GA4?

We utilize UTM parameters to send data to tools like Google Analytics, allowing you to see where your traffic is coming from and how it’s performing. Below is a step-by-step guide on how to find UTM campaigns in GA4.

💡 Here is an example of our UTM setup for GBP tracking:  www.domain.com/?utm_medium=organic&utm_source=google&utm_campaign=gbp-website-button

In this case, we’ll be filtering by the campaign name to help us isolate traffic from that specific UTM source.