What Are Fair Housing Guidelines for My Digital Marketing?
Fair Housing laws apply to all of your digital marketing, including your ads, website, and social media.
The Fair Housing Act prohibits discrimination in housing based on race, color, national origin, sex, familial status, and disability. These protections extend to all forms of marketing, including digital advertising, website content, social media, and email campaigns.
What Fair House means for your marketing:
You cannot create, publish, or promote any marketing content that discriminates against or discourages any person from renting based on membership in a protected class. This includes:
- Race, color, or national origin
- Religion
- Sex
- Familial status (including families with children)
- Disability
Many states and municipalities have additional protected classes beyond the federal list. Always check your local laws.
Fair Housing compliance applies across every marketing channel:
- Google and Meta ads
- Your property website
- Social media posts and paid social campaigns
- Email marketing
- Photography and video content
- Virtual tours
Repli builds Fair Housing compliance into every campaign we manage on your behalf.
If you have questions about a specific piece of content or campaign, reach out to the Repli team.