What are REPLI's benchmarks for Google Ads and Paid Social?

Discover what KPIs REPLI uses to measure success for ads.

REPLI manages hundreds of multifamily campaigns every single day.

While each campaign will vary based on location, budget, and asset class, the following KPIs are our base guidelines for most multifamily campaigns. 

REPLIs KPI Benchmarks

• Google Search Ads
  • Cost per conversion: <$100
  • Click-through-rate (CTR): >5%
  • Conversion rate (CR): >5%
    
    
• Google Display Ads
  • CTR: >0.3%
  • CPC: <$2.00
  • Conv Rate: >0.77%
  • Cost Per Lead: <$100
    
    
• Social Ads
  • CTR: >3.5%
  • CPC: <$1.00
  • Cost Per Lead: <$50

Have additional questions about KPIs? We'd love to help! 

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