What are Repli's SEO KPIs?

Discover what key performance indicators Repli uses to measure SEO success.

Learn the specific metrics Repli uses to measure the performance and effectiveness of search engine optimization efforts. Monitoring and analyzing these metrics can help you make data-driven decisions to improve your website's visibility, user experience, and overall search engine performance.

Keep in mind that changes in search engine algorithms, industry trends, seasonality, and user behavior can influence performance.

Repli's SEO KPIs

Google Analytics 4 - Organic Search

• Engagement Metrics
  • Engagement Rate: > 65%
    • Industry Avg 50: ~ 60%
• Based on Trend - Each individual property possesses unique characteristics, market competition, and seasonality influences, which are highly relevant to that property's performance over time. Keeping this in mind, utilizing trends instead of standard numbers helps to evaluate SEO performance more effectively.
  • Sessions 
  • New User 
  • Organic Key Events 

Google Search Console

• CTR (Click Through Rate) > 2.5%
  • * The CTR metric fluctuates due to changes in impressions and clicks, so additional insights need to be considered when evaluating a healthy CTR and traffic growth.
• Avg Position: ~ 35

Google Business Profile

• Based on Trend - With changes in market competition, Google updates, and factors related to seasonality, trends provide a broader context and help understand the overall performance over time.
  • Business Interactions
    • Website Clicks
    • Call Clicks
    • Direction Clicks
  • Search View 
  • Map View

Reputation Benchmark

• Reputation Score: 630
  • Industry Avg: 603
  • Listing Accuracy > 85%
  • Review Volume > 50%
    • Industry Avg: 45%
  • Search Impression > 70%
    • Industry Avg: 68%

Note: These KPIs are subject to change. Due to frequent changes in GA data, we may need to adjust the metrics accordingly.