PERFORMANCE WORKSPACE
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      What Are The 5 Performance Reports?

      Understand the difference between the 5 reports found in the performance workspace: Paid Media Only, Cross-Channel, Ads & SEO, Website Performance & SEO, and Reputation reports.

      Screenshot 2023-04-05 at 12.29.36 PM

      The Performance Workspace contains 5 out-of-the-box reports:

      These reports can provide property-level or roll-up data for all properties assigned in your account. 

      Let's break down the differences in these reports. 

      PAID MEDIA ONLY REPORT

      This report displays data from Google and Facebook Ads campaigns. 

      This report features 6 pages: 

      • Overview by State: This page offers a filtering option to display performance by state. 
      • Budgets & Recommendations: This page displays the current budget for a property along with 2 additional budgets - maintenance budget and fire drill budget - and the number of leads you can expect for that budget.
        • The maintenance budget is the minimum recommended budget for a property.
        • The fire drill budget is recommended budget for properties needing leads immediately or low occupancy.
      • Top Performers: This page displays top-performing properties across a variety of metrics, including Top Converting States, Top Click Thru States, Lowest Cost Per Click State, and more. 
      • All Campaign Breakdown: This page displays a comprehensive look at all campaigns running for your account. Here you will find key metrics such as cost, number of clicks, click thru rate (CTR), number of leads, and conversion rate (CVR).
      • Keyword and Ad Copy Report: This page breaks down performance of your keywords in a campaign. Here you can easily filter by keyword type (exact, broad, phrase match), filter by campaign, search keywords, see performance of responsive search ads (RSA) and expanded text ads, and see all headlines and descriptions used in RSAs.
      • Facebook Ads Report: This page displays Facebook and Instagram Ad performance.

      Required Data Connectors: 

      • Google Ads
      • Facebook Ads

      ADS & SEO REPORT

      This report contains data on Google and Facebook ads campaigns, Google Business Profile metrics, and SEO performance. 

      This report features 13 pages - 6 ads pages and 5 SEO pages: 

      • Performance Overview: This page offers a quick glance at the performance of all of your digital advertising campaigns. 
      • GA4 Engagement Overview Report: This page is made up of individual cards that summarize engagement data reports including the Events Performance Report. 
      • GA4 Acquisition Report:  This page summarizes how users find your site by breaking the data down into session default channel groups.
      • WooRank Score: This page offers insights to your sites WooRank Score, how it performs overtime, and how your properties are performing.
      • Budgets & Recommendations: This page displays the current budget for a property along with 2 additional budgets - maintenance budget and fire drill budget - and the number of leads you can expect for that budget.
        • The maintenance budget is the minimum recommended budget for a property.
        • The fire drill budget is recommended budget for properties needing leads immediately or low occupancy.
      • Top Performers: This page displays top-performing properties across a variety of metrics, including Top Converting States, Top Click Thru States, Lowest Cost Per Click State, and more. 
      • All Campaign Breakdown: This page displays a comprehensive look at all campaigns running for your account. Here you will find key metrics such as cost, number of clicks, click thru rate (CTR), number of leads, and conversion rate (CVR). 
      • GBP Performance: This page displays important metrics on your Google Business Profile including clicks to website, actions taken, search views, and more. 
      • Website KPI Performance: This page gives an overview of your website filtered by organic traffic only. 
      • KeyWord and Ad Copy Report: This page breaks down performance of your keywords in a campaign. Here you can easily filter by keyword type (exact, broad, phrase match), filter by campaign, search keywords, see performance of responsive search ads (RSA) and expanded text ads, and see all headlines and descriptions used in RSAs.
      • Reputation Report: This report contains data on Reputation scores and KPI performance. 
      • Facebook Ads Report: This page displays Facebook and Instagram Ad performance.
      • Google Search Console Report: This report displays important metrics about your site's performance including clicks and impressions by device, keywords that are driving site traffic, and how your site is performing overtime.

      Required Data Connectors: 

      • Universal Google Analytics
      • Google Ads
      • Google Analytics 4
      • Google Business Profile
      • Facebook Ads
      • Google Search Console

      WEBSITE & SEO REPORT

      This report contains data on overall website performance and SEO performance. 

      This report features 6 pages: 

      • Website Overview: This page offers a quick glance at your website performance. You can sort the table by traffic source. 
      • GA4 Engagement Overview Report: This page is made up of individual cards that summarize engagement data reports including the Events Performance Report. 
      • GA4 Acquisition Report:  This page summarizes how users find your site by breaking the data down into session default channel groups.
      • WooRank Score: This page offers insights to your sites WooRank Score, how it performs overtime, and how your properties are performing.
      • Google Business Profile: This page displays important metrics on your Google Business Profile including clicks to website, actions taken, search views, and more. 
      • Google Search Console Report: This report displays important metrics about your site's performance including clicks and impressions by device, keywords that are driving site traffic, and how your site is performing overtime.

      Required Data Connectors: 

      • Universal Google Analytics
      • Google Analytics 4
      • Google Business Profile

      CROSS-CHANNEL REPORT

      This report contains data for website performance, Google Business Profile metrics, and digital advertising performance. 

      This report features 14 pages -  5 website performance, 3 SEO , and 6 ads pages:

      • Website Overview: This page offers a quick glance at your website performance. You can sort the table by traffic source. 
      • GA4 Property Performance Overview: This page showcases website performance KPIs broken down by property, providing invaluable insights for managing multiple properties efficiently. 
      • GA4 Engagement Overview Report: This page is made up of individual cards that summarize engagement data reports including the Events Performance Report. 
      • GA4 Acquisition Report:  This page summarizes how users find your site by breaking the data down into session default channel groups.
      • WooRank Score: This page offers insights to your sites WooRank Score, how it performs overtime, and how your properties are performing.
      • GBP & Local Performance: This page displays important metrics on your Google Business Profile including clicks to website, actions taken, search views, and more. 
      • Google Search Console Report: This report displays important metrics about your site's performance including clicks and impressions by device, keywords that are driving site traffic, and how your site is performing overtime.
      • Overview by State: This page offers a filtering option to display performance by state. 
      • Budgets & Recommendations: This page displays the current budget for a property along with 2 additional budgets - maintenance budget and fire drill budget - and the number of leads you can expect for that budget.
        • The maintenance budget is the minimum recommended budget for a property.
        • The fire drill budget is recommended budget for properties needing leads immediately or low occupancy.
      • Top Performers: This page displays top-performing properties across a variety of metrics, including Top Converting States, Top Click Thru States, Lowest Cost Per Click State, and more. 
      • All Campaign Breakdown: This page displays a comprehensive look at all campaigns running for your account. Here you will find key metrics such as cost, number of clicks, click thru rate (CTR), number of leads, and conversion rate (CVR). 
      • Keyword and Ad Copy Report: This page breaks down performance of your keywords in a campaign. Here you can easily filter by keyword type (exact, broad, phrase match), filter by campaign, search keywords, see performance of responsive search ads (RSA) and expanded text ads, and see all headlines and descriptions used in RSAs.
      • Reputation Report: This report contains data on Reputation scores and KPI performance. 
      • Facebook Ads Report: This page displays Facebook and Instagram Ad performance.
         

      Required Data Connectors: 

      • Universal Google Analytics
      • Google Ads
      • Google Analytics 4
      • Google Business Profile
      • Facebook Ads
      • Google Search Console

      REPUTATION REPORT

      Created in collaboration with Reputation, this report contains data on Reputation scores and KPI performance. 

      This report breaks down your properties reputation scores and the individual elements that are factored into that score including: 

      • Review Volume
      • Review Recency 
      • Review Length
      • Review Spread
      • Review Response
      • Search Impression
      • Social Engagement
      • Listing Accuracy 

      To learn more about Reputation and their industry-leading reputation score, click here. 

      Required Data Connectors:

      • Reputation