What Do The Colors Mean on the Property KPI Overview?

The CTR, CVR, and Cost/Conv will automatically highlight to indicate if a property's performance is performing above or below Repli's KPIs.

PROPERTY KPI TABLE

CTR and CVR Columns

Will show green if they are performing above KPI (+5%)

Cost/Conv Column

The Cost/Conv column will show red if the cost is over $100 per lead.