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      What Image and Video Specifications are Needed for Social Media Content and Websites?

      Optimize your content with this guide to image and video specifications for Instagram, Facebook, TikTok and Websites.

      This guide serves as a blueprint, offering our recommendations on what works and looks best for your ads and social content. Our recommendations ensure the clarity and ideal duration for each social media platform.

      Social Media Specifications

      Instagram Image & Video Specs

      • Ideal Video Length: 5-15 seconds long
        • Minimum Length of Video: 5 seconds
        • Maximum Length of Video: 15 seconds
        • Minimum Width of Video: 500 pixels
        • Maximum Width of Video: 4GB
      • Instagram Supported Aspect Ratios: 1%
      • Video Audio: This feature is optional, but strongly recommended.
      • Instagram Post Image Size: Square: 1080 x 1080 pixels. 
      • Instagram Story Image Size: 1080 x 1920 pixels
      • Instagram Aspect Ratio: Videos appear best on Instagram with a 9:16 Aspect Ratio

      Facebook Image & Video Specs

      • Feed Placements: Facebook recommends square 1:1 for images and vertical 4:5 for videos.
      • Stories and Reels Placements: Most people hold their phones vertically, so Facebook recommends 9:16 to capture the entire screen.
      • Carousel Video format: Facebook recommends square 1:1 and consistent ratios for all videos in a carousel.
      • Ideal Video Length: 5-15 seconds
      • Video Audio: Optional, but strongly recommended.
      • Facebook Post Image Size: At Least 1080 x 1080 pixels
      • Facebook Story Image Size: At least 1080 x 1080 pixels. However, it is best to use the highest resolution that meets the ratio requirements since there is no maximum resolution. 
      • Recommended Facebook Ad Aspect Ratio: 9:16.
      • Minimum Width of Video: 120 Pixels
      • Maximum Width of Video: 4GB

      TikTok Video Specs

      • Video Size: 1080 by 1920 pixels.
      • Ideal Length: 15 seconds or less
      • Maximum and Minimum Video Length: Time Allowed: 5-60 seconds
      • Story: We do not post TikTok stories, however, the dimensions for a story are the same as the video: 1080 by 1920 pixels
      • Creative: TikTok’s algorithm prefers video footage. For optimal performance, it is best to avoid creating videos that contain only static images.

      Website Specifications

      Website Banner Specs

      • Video Files: Must be mp4, file size should not exceed 200mb and the dimensions are 1920x1080