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      What is CallRail?

      Learn about CallRail and how it impacts your tracking numbers, SEO and ads.

      REPLI utilizes various tools to improve our digital marketing strategies and reporting. CallRail is used by the paid media and organic media teams. We use CallRail for phone call and form submission conversion tracking. With CallRail we can easily attribute organic and paid media traffic to your conversions. 

      CallRail FAQs

      Here are our most commonly asked questions about CallRail. 

      What is CallRail?

      CallRail is a call-tracking software that allows you to track calls as easily as you track clicks on the website. Whenever users visit the website and make a phone call, CallRail can track the online source the user came from and record the call conversation. With CallRail, you can obtain the metrics you need to make informed decisions about your spending, whether it's on social or organic traffic, all in one user-friendly and powerful dashboard.

      How Does CallRail Work?

      CallRail instantly provides a tracking phone number that forwards calls to your main phone number when users land on the site. When your customers dial the tracking number, CallRail seamlessly forwards the call to your main phone, and you can answer it as you normally would. CallRail also collects valuable statistics, which you can conveniently monitor online in real time.

      Why Is My Number Switching On The Site?

      Initially, the Repli team will set up a total of 4 tracking numbers on each website that are forwarding users to the destination phone number. Every time a visitor arrives on your website, CallRail assigns them one of the four tracking numbers from your pool. The visitor sees this phone number the entire time they’re on your website. Each phone number is assigned to one visitor at a time, so you can link calls directly to individual visitors.

       

      When your business receives a call via a number in your pool, CallRail knows which visitor it was assigned to, and it associates that call with the source and keyword the caller used to find your business. When the visitor is finished browsing your website, CallRail frees up that phone number so it can be assigned to another visitor. You'll know which marketing sources are driving calls, and you'll be able to drill down to the individual search visitor level and link calls to specific web visitors and their actions on your site.

      Would That Cause Confusion to the Users?

      Since each tracking number forwards calls to the property phone number, there is less likelihood of causing confusion on the user's end. However, we will receive the data we need to determine the source from which the user came. This allows us to accurately track and analyze the effectiveness of different marketing channels and sources.

      Should I provide prospects with one of the tracking numbers offline?

      No. CallRail website pool numbers are only effective when users make calls through digital visits. If there are any offline marketing campaigns such as flyers or banners that the property management team wants to track, we can assist in setting up CallRail tracking for non-digital campaigns, but there may be additional costs involved. If you are interested, please connect with your CSRs. 

      Can I Still Use My Tracking Number?

      Absolutely! CallRail will have no impact on your tracking number. 

      What is the Benefit of CallRail?

      CallRail allows us to attribute phone calls to various marketing efforts. Now you can measure phone calls or form submissions from organic traffic, ads, and even ad extensions. Now you can be confident knowing you're spending money on the marketing channels that lead to more leads and leases. 

      What are Some Digital Sources That CallRail Tracks?

      Examples of online sources include:

      • Paid search results from ads through Google, Bing, Yahoo, and DuckDuckGo.
      • Paid social media campaigns such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, NextDoor, and Spotify.
      • Organic search traffic from Google and Bing.
      • Organic social media listings like from your Facebook page.
      • Referral pages and web directories such as Google My Business and Yelp.
      • Landing pages.

      Most common/top sources:

      • Google My Business
      • Google Organic
      • Direct
      • Google Ads
      • Facebook Organic
      • Instagram Organic
      • Bing Organic