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What is Repli's First 90 Day SEO Process for Individual Websites?

Repli's 90-day SEO process is a strategic, phased approach designed to set up, optimize, and evaluate SEO efforts for multifamily marketing websites.

*This article applies to individual website launches. For enterprises launches of more than 10 properties, please review this article. 

🚀 Objective of the First 90 Day Process

The primary goal of the first 90-day process is to establish a strong foundation for SEO success by:

  1. Allowing Search Engines to Crawl and Index the Site: Search engines like Google and Bing require time to process and reflect SEO changes. This process ensures that the website is fully crawled and indexed, setting the stage for improved rankings.

  2. Completing Critical SEO Projects: Key tasks such as technical audits, local SEO optimization, hyperlocal dynamic page creation, and tracking system implementation are completed within the first 90 days to maximize visibility and performance.

     

  3. Providing Data-Driven Insights: By the end of the 90-day period, we gather performance data to evaluate the effectiveness of the strategy and make informed adjustments.

*Google can take anywhere from several days to several weeks to index a website, depending on its complexity and other factors. Check out additional insights from Google Search Center.

 

🕒 First 90-Days Window: Foundation and Setup

During the first 90 days, the focus is on laying the groundwork for SEO success. 

Key activities include:

Technical SEO Audit:

Conduct a comprehensive review of the website’s technical health, including site speed, mobile-friendliness, crawlability, and indexation.

Ensure that the relevant schema is properly implemented on the site.

Local SEO and Listings Audit:

Optimization of local listings (e.g., Google Business Profile) to ensure accurate and consistent NAP (Name, Address, Phone) information across platforms.

Ensure relevant floor plan products have been added across the GBP portfolio with full-stack SEO.

Tracking and Analytics Setup:

Implementation of tools such as Google Analytics, Google Search Console, and the Multihub Dashboard to monitor performance from day one.

Ensure that key event tracking is in place for full-stack SEO.

WooRank Optimization - Full Stack & Add-on Only:

Review and implement WooRank recommendations to enhance on-page SEO elements, such as meta tags, alt-image tags, and internal linking.

Address technical SEO issues identified by WooRank to improve site performance and search engine visibility.

Hyperlocal Dynamic Page Development - Full Stack & Add-on Only:

Begin the creation of location-specific pages designed to capture hyperlocal search traffic and improve rankings for targeted areas.

Collect and organize data (e.g., property details, local amenities, and community information) to ensure the dynamic pages are accurate, relevant, and optimized for local search intent.

 

🕘 90-Day Window: Launch and Evaluation

As the 90-day window concludes, the focus is on evaluating performance. 

Key activities include:

Performance Analysis:

Review of 90 days of performance data to assess the impact of SEO efforts, including traffic, rankings, and conversions.

 

🌟 Why the 90 Day Process Works

The 90-day process is designed to balance immediate action with long-term strategy. By allowing search engines time to process changes and avoiding premature adjustments, we ensure a stable and effective SEO foundation. This approach minimizes disruptions during the critical phase and maximizes the potential for sustained growth.

 

✨ Key Benefits of the 90-Day Process

Structured and Predictable Timeline:

Clients know exactly what to expect at the initial stage, reducing uncertainty and aligning expectations.

Data-Driven Decision Making:

Performance data collected over 90 days provides actionable insights for ongoing optimization.

Long-Term SEO Success:

By focusing on foundational tasks and avoiding rushed changes, this process sets the stage for sustained organic growth.

Conclusion

Repli's 90-day SEO process is a proven framework for achieving SEO success in the competitive multifamily marketing space. By combining technical expertise, strategic planning, and data-driven insights, we ensure that your website is optimized for both immediate impact and long-term growth.