What is the Google Ads Change History Report?
Learn more about the Google Ads Change History Report available in MultiHub's Cross-Channel Report.
Overview:
The Google Ads Change History Report provides a detailed log of recent changes made to your Google Ads account—giving you transparency into campaign adjustments across properties.
What it Shows:
This report includes a table showing changes to:
- Campaigns
- Ad Groups
- Ads
- Keywords
Each table displays what was changed, when, and where, and is filterable by:
- Company
- Property
- Date Range
Use Cases:
- Troubleshooting performance fluctuations
- Auditing changes made by internal or external ad teams
- Understanding the timing of optimizations or test rollouts
Important Notes:
- Google may delay reporting change data by 24–36 hours, so you may not see the most recent changes immediately.