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What is the Google Ads Change History Report?

Learn more about the Google Ads Change History Report available in MultiHub's Cross-Channel Report.

Overview:
The Google Ads Change History Report provides a detailed log of recent changes made to your Google Ads account—giving you transparency into campaign adjustments across properties.

What it Shows:
This report includes a table showing changes to:

  • Campaigns
  • Ad Groups
  • Ads
  • Keywords

Each table displays what was changed, when, and where, and is filterable by:

  • Company
  • Property
  • Date Range

Use Cases:

  • Troubleshooting performance fluctuations
  • Auditing changes made by internal or external ad teams
  • Understanding the timing of optimizations or test rollouts

Important Notes:

  • Google may delay reporting change data by 24–36 hours, so you may not see the most recent changes immediately.

This report only reflects changes in Google Ads accounts connected to MultiHub.