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Why Don't I Have Facebook Leads?
Only Lead Generation campaigns will have Facebook Leads.
Repli utilizes several campaign types in our Facebook and Instagram campaigns. Each campaign type will have different metrics associated with it:
1. Awareness Campaigns
- Metrics to review:
- Link Clicks
- Reach
- Impressions
- CTR
- CPC
2. Traffic Campaigns
- Metrics to review:
- Link Clicks
- CPC
- Reach
- Impressions
- CTR
3. Lead Generation Campaigns
- Metrics to review:
- Leads
- Link Clicks
- CPC
- Cost Per Lead
How Do I Know What Campaign Type is Running?
In the campaign overview table, the first column displays all of the campaign names. Repli uses a standard naming convention
{Property Name} - {Campaing Type} - {Property Marketing Point of Contact}
- Ex: Main Street Apartments - Lead Generation - Annie