Why Don't My MultiHub Reports Match GA4 Exactly?
MultiHub and GA4 use the same reporting data, so the numbers for the same property, dates and metric should line up closely. If they don’t, it’s usually because MultiHub’s date range ends three days ago, or because the “Repli websites only” filter is on in your portfolio reports.
MultiHub pulls your data from the same GA4 reporting source that powers GA4’s own reports. If you compare the same property, date range and metric, the numbers should line up closely.
If they don’t, check these two things first.
1. Your date ranges don’t match
MultiHub reports end three days before today. GA4 is still processing the last couple of days of data, so MultiHub waits until those numbers are final.
GA4’s preset ranges, like “Last 30 days,” end yesterday. That means the two reports cover different windows even when they have the same label.
To compare: In GA4, set a custom date range with the same start and end dates shown in MultiHub.
2. “Repli websites only” is on (portfolio reports)
At the company level, MultiHub shows only properties with a live Repli website by default. Properties without one aren’t included in the totals.
To compare: Turn off “Repli websites only” before you check portfolio totals against GA4.
Still seeing a gap?
If you’ve matched the property, dates and metric and the numbers are still off, contact your Repli Customer Success Manager. Send them the report, the date range and a screenshot of both views, and we’ll look into it.